Engagement 01
1+ week · ₹50,000+
Brand Design
Brand identity with conviction, not a logo file.
We design brand systems founders can ship with: identity, type, color, guidelines, and the first set of collateral. Built to extend into product UI later, not fight it.
Brand identity / visual design
- 01
A coherent identity you can apply across web, product, and sales materials
- 02
Written guidelines so the brand stays consistent after handoff
- 03
Launch-ready templates for the surfaces you actually use in week one
Best for
- 01Founders launching or repositioning a product
- 02Real estate, healthcare, media, and software brands
- 03Teams that need a usable kit, not a moodboard
Out of scope
- Ongoing social content production or campaign creative retainers
- Full website or product UI build (scoped separately as MVP / Full Product)
- Print production management or packaging manufacturing
- Unlimited revision rounds beyond the agreed review cycle
What you get
Identity system
- Primary logo, wordmark, and lockups (light / dark)
- Monochrome and simplified marks for favicons and avatars
- Clear-space, minimum-size, and misuse rules
Visual language
- Color palette with usage roles (brand, UI, neutrals, accents)
- Typography system (display + body + mono if needed)
- Spacing, radius, and basic component tone for product/UI carry-over
Guidelines & collateral
- Brand guidelines PDF (or Figma page)
- Social avatar + cover / OG templates
- Business card or stationery templates when in scope
- Source files (Figma / SVG / PNG exports)
Scope of work
- 01
Discovery
We align on audience, positioning, competitors, and constraints before any mark is drawn.
- 30-minute brand discovery call
- Mood and direction shortlist (2–3 visual directions)
- Written confirmation of what ships in this engagement
- 02
Design sprint
One focused build of the identity system, with a review checkpoint before final lock.
- Logo exploration and refinement
- Palette and type pairing
- Application mockups on 2–3 real surfaces (site header, deck cover, product shell)
- 03
Handoff
You leave with files and rules your team can apply without us in the room.
- Guidelines + export package
- Walkthrough of how to use the system
- Optional path into a product or MVP build that uses the same language
How it runs
I
Brief
Audience, category, must-haves, and hard constraints.
II
Direction
2–3 visual directions; you pick one to finish.
III
System
Logo, color, type, and applications locked.
IV
Deliver
Guidelines, exports, and handoff call.
Payment
50% upfront, 30% at milestone, 20% on delivery.
- 01
50%
Upfront
Due to start the build
- 02
30%
Milestone
Due at the agreed mid-build checkpoint
- 03
20%
Delivery
Due on ship and handoff
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Ready to scope this?
Tell us the workflow, constraints, and timeline. We’ll come back with a written plan.