02 / System-first
2026 · US · Live
Creator Operations Platform
Internal creator ops product for DITCH LA (submission, approval, and payouts at 100+ creator scale) behind the public brand at ditch.la.
- 01
Public brand at ditch.la, internal product for creator ops
- 02
Submit → review → approve/reject/revise → payout
- 03
Seat-efficient architecture at 100+ creators
- 04
Dropbox archive of approved submissions
The brief
DITCH LA runs UGC and creator content at volume. Onboarding, raw video submission, approval with feedback, earnings, and payment status were scattered across email and DMs. The hard constraint: scale past 100 creators without buying a paid Airtable seat for every creator, or the tool itself becomes the cost problem it was meant to solve.
The outcome
- 01Full MVP (creator onboarding, submissions, bulk approval/payout workflows, admin dashboard, notifications) delivered on a 7-day build plus a 3–4 day revision cycle
- 02Architected to scale to 100+ creators with zero additional Airtable seats, backend stays limited to the internal admin team
- 03Reused the approval/payout architecture from Arth Saathi rather than designing ops from zero
The build
ditch.la is the public storefront. The product we built sits behind it: an internal creator system for the team that actually runs UGC, not another customer-facing shop.
An Airtable backend handles creator records, submissions, approval workflow, and payout tracking, kept strictly admin-only. Creators log into a separate lightweight portal and see only their own submissions, status, feedback, and earnings, with zero Airtable seat cost per creator.
Automated notifications fire on submission and on approval, rejection, or revision request. Approved raw video auto-archives to Dropbox, organized by creator. The approval/payout flow reused the pattern from Arth Saathi rather than designing ops from zero.
Specs
- Backend
- Airtable, database, forms, interfaces/dashboard, automations
- Creator portal
- Softr or lightweight Next.js frontend, separate from the Airtable backend
- Workflow
- Submit → admin review → approve/reject/revise → payout, with bulk actions for admins
- Integrations
- Dropbox (auto-archive approved submissions by creator)
Stack
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